How to leverage your competitor's terrible choices, pasta edition

Reblogged from Well Behaved Women Rarely Make History:

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Barilla's president Guido Barilla is a big fan of "traditional families", and is definitely NOT ok with those weird families in which gay men raise children, saying "if they don't like it then they will not eat it (our pasta) and they will eat another brand."  Also, he's apparently he's unaware that women can be gay (or maybe he assumed that lesbians make their own pasta and/or don't eat gluten?)  Bad publicity for sure, and I'm definitely one of the people who will never buy that brand again. 

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Angie weighs in on the pasta wars, and how the internet has changed the way companies must behave better around social justice issues.